Crave Brand Voice

From media moments to social conversations, we tailor our voice to meet people where they are.

Whether we’re speaking to curious first-timers, long-time enthusiasts, or retail and media partners, our personality remains consistent: thoughtful, kind, and elevated.

We flex our tone with intention—more playful in social, more editorial in press, more direct in product education—but we always stay true to who we are: a thought leader that invites and inspires people to own their pleasure.

Out in the world, our voice redefines how culture talks about pleasure. Through our products, we reshape people’s relationships with their own desires. CRAVE offers tools that invite exploration, spark conversation, and normalize intimacy as part of everyday life.

We use these personality pillars to craft elegant, empowering, and emotionally resonant language and visuals that support our customers through every stage of their pleasure journey.

EMPOWERING
Owning your pleasure is power.
We believe confidence begins within—and that includes the freedom to explore your desires without shame. Our voice and visuals support people in expressing who they are, boldly and unapologetically. You deserve beauty, agency, and joy—on your terms. You do you.

VISIONARY
Designing a new narrative for pleasure. We challenge taboos and rethink intimacy through thoughtful, artful design. We don’t just make objects—we create enduring products, that become icons. Our work is grounded in intention and fueled by the radical belief that pleasure belongs everywhere you want to be, including around your neck or on your nightstand.

CURATOR
Minimal, not sterile. Every detail is intentional—from the lines of our products to the meaning of our words. We bring the elegance of fashion and the precision of industrial design to the world of intimacy, creating a vibe that’s as elevated and informed by culture.

HUMAN
Because pleasure is deeply personal.
We speak with warmth, clarity, and care. We don’t sensationalize—we connect. Whether through customer service or guiding someone new to self-exploration, we’re here with language that feels respectful, natural, and real. Always respectful. Always kind.